Digital Marketing & Technology Practitioner from Milwaukee, WI

Welcome to my small slice of the technology ecosystem. I’m glad you’ve made it this far. A bit about me. I’m a digital marketer working in the frozen north of Milwaukee, WI for a phenomenal independent agency Laughlin Constable. I’m passionate about this industry, technology, team building that the optimism of the future. With more than 15 years in the technology space, I thrive off the constant change.

I’m an immigrant, moving to the U.S. 30+ years ago from South Africa. Based in Milwaukee, I’ve been fortunate enough to travel and gain a world perspective.

Most importantly, I’m the father of two amazing daughters to shape my context, perspective, and outlook daily.

Comments, questions discussions?

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about me
digital marketing
technology
subtlety
fatherhood

work experience

Laughlin Constable

March 2016 - Present

SVP Digital. Daily leading an engineering staff of 30+, pushing technology innovation, tackling wide-ranging digital strategies, and driving business value for our clients. Thriving off of pace, mutli-tasking, multi-hatted, hard-working and that’s the way I like it.

Laughin Constable

May 2007 - March 2016

Helped build the digital practice at LC from 10 employees to 100+, wide-ranging, cross-functional leadership and responsibilities including digital strategy, user experience, mobile, development, technology, and analytics.

Various

Previous: 2001 - 2007

Developing and architecting enterprise applications, building specifications, interfacing with customers, supporting software needs, mentoring and generally kicking ass every day.

blog

May 19, 2017
Google I/O 2017: Why your New Alexa Skill Needs to Also Become a Google Action

Google just made a very compelling case for you to be creating Google Actions, the equivalent of Alexa Skills, for Google Home and Google Assistant. Google I/O is geared at developers but Marketers should be paying attention. Google made a host of exciting announcements including Google Lens, Google.ai, Google Photos updates, and more. From a […]

May 14, 2017
9 Questions You Should Be Asking When Looking for a Digital Agency

Digging deeper than the basics to find out if they’re the right partner for you. There’s no shortage of articles on this topic. With their general lack of insight, I’m hoping to be more helpful than average. Challenge accepted. Full disclosure, my lens is coming from a mid-sized independent agency. Your mileage may vary, but I hope […]

May 5, 2017
A road to personal branding through Chris Dessi, John Malkovich, and Gary Vaynerchuk

What makes a person finally start paying attention to personal branding after 15 years of ignoring it? More importantly, why you should care. I’ve spent my whole life in technology, but outside personal use, I haven’t engaged widely in the social space. I haven’t had my own web experience since the early days of Geocities…yeah. As a digital […]